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Creative workshops

"Energy, group dynamic + intellectual methods or tools = creativity"

The methods for group creativity make it possible to find very good and very many group ideas. They lead to relevant and innovative solutions on various subjects : new concepts for products, brand name creation, prospective surveys… Based on recreational techniques, the creative workshops are efficient and rapid methods for innovation.

What is the principle ?

It happens inside a focus group. The core of the creative workshop is the imagination of the participants who speak to foster the creativity.

What is the aim ?

  • To get out of the classical context for exchanging ideas, stimulate the imagination, break the monotony of the discussion
  • To produce a large number of ideas around a theme
  • To enable the expression of ideas, opinions, visions towards various forms of language : textual creativity, artistic, theatrical…

How do we do it ?

Through role plays, setting up situations, free associations, brain post it, trees of knowledge, list of words, cut and paste, making up stories, recreational forms of expression, fine arts…

Kheolia has made a commitment to Esomar

Respectful of the ethical code in favour of good practices and consumer protection, Kheolia Institute has joined Esomar, the association for survey professionals which now has a worldwide coverage.


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