Concept tests enable the evaluation the perception and impact of the launching of a product or service in its reality, and, if necessary, to implement the relevant improvements.
In order to conduct concept tests, several methodologies can be used, alone or together.
Fix the scope of the survey
Decide upon the most appropriate methodology
Giving the operational answers
We carried out a qualitative survey with Kheolia on a precise segment of the clientele. Their team is very reactive, listened to us well, and was able to carry out the assignments that we had entrusted them with in a record time. Kheolia’s strength is the way in which they led the group meetings as well as the analysis.
A real relationship of trust was established which was very positive for the survey. We were very satisfied with this collaboration and the restitution of the project.
Kheolia is a very professional market research company.
Marketing Management Toulouse Airport Blagnac