The qualitative image surveys define the global perception of the content of an image : strengths and weaknesses of the trade name, what is expected from a brand name.
These types of exploratory surveys, which often combine several methodologies, are used in all the strategic dimensions of the company, as much in-house as outside, image evaluation of a products or services policy, price evaluation, sales communication evaluation…
Understanding and expressing the problem differently
Develop a methodology specifically adapted to the problem studies
Drawing up the survey report : From analytical handling to the interpretative method
Kheolia was totally involved in the qualitative survey that we entrusted them with. The objective of this survey was to better understand the motivations and the problems of our clients. The return and the presentation made to the Management Committee were very instructive and we won’t hesitate to use their services again if necessary.
Strategic Marketing Manager, Bouygues Batiment IDF